Meet Our Founder

Hello there and welcome to my company!

My name is Naomi and I am the founder and CEO of généraliste. Excuse my Marshall mask, but I'm quite camera shy!

I am a mother of one, a mother to the amazing and oh so eccentric Ethan who at 2 1/2 is the very inspiration for this company, and my very reason for being.

As a children's book enthusiast and a firm believer in the importance of reading in childhood, I purposed to give my son the best library I could.

But oh was I shocked when I realised how hard it is to find children's books that represent people of colour. I didn't think they would be that hard to find.

When I read this article, I was even more disheartened. Imagine me in the duvet taco meme.

So, not being able to let anything go, I decided to take a big leap of faith (and I mean BIG) and start my own children's bookstore!

Every book is carefully handpicked, tried and tested with my son and read by myself. Each book reflects our multicultural society, giving every child the chance to see themselves in the pages of a book.

You won't find any political books here, however (I don't think political agendas or matters of opinion are very helpful, I like to stick to what's right and what is wrong). Instead, every book I have chosen showcases the many interests children have (sports, music, science etc), black figures in history, cultural fiction/poetry and much more!

I hope through 

généraliste, I can help encourage children to dream, be creative, make a difference and most importantly, love and respect themselves and the people around them.

With a great range of greeting cards, arts & craft sets and soon to come gifts, you will be sure to find something you will love!

On our blog, you will be able to take a look behind the scenes, get craft ideas, read exclusive interviews with authors and makers, plus read a range of articles from parents of colour on topics you want to read.

Thank you for taking the time to read this post and I hope you enjoy your time here on our website!

Naomi x

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